Meet Ctrl+Alt+Persuade+Delete

04/01/24 04:04

Welcome to Ctrl+Alt+Persuade+Delete, a newsletter to help decode the billions of dollars in campaign spending we will see in Election ‘24, and the ads and voter communications that come along with it.

The 2024 election will saturate screens small and large with over $16 billion in advertising – from niche streaming platforms to expansive AI-powered campaigns. But most coverage of political media gets lost in the pundits game of “who’s up/who’s down” rather than looking at political messaging, branding, and yes (once in awhile!), creativity.

Drawing from lessons taught in my USC course “Political Advertising in the 2024 Election”, I’m sharing this newsletter to sift signal from noise. Leveraging decades of experience in advertising, marketing, and politics for campaigns and global brands, I’ll chronicle the data-powered innovations and influencer-fueled communications poised to shape voter decisions in this critical election cycle…without the spin.