The campaign was awarded Silver for “Video Campaign of the Year” at Modern Healthcare and Advertising Age’s Impact Awards. Message also generated an increase of 1600% in social media followers and post engagement while identifying over 60,000 new email leads critical to generating interest in programs targeted at the underserved.
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Many years in the making, Comcast-NBCUniversal’s “Evolution Plan” called for extensive upgrades to the fabled studio’s movie and television lots, including new sets, soundstages and technology, new hotels, $100 million in transportation improvements, expansions at CityWalk and the highly anticipated addition of the Wizarding World of Harry Potter attraction at the Universal Studios theme park. […]
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In 2007, Message Principal Steve Caplan was Partner and General Manager of the Los Angeles office for DC-based cause marketing agency GMMB. At the time, the California Department of Alcohol and Drug Programs hired GMMB to develop branding, messaging and advertising for a new effort to prevent and reduce meth use among White, Latino and […]
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