On Message

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Big News #OnMessage

https://www.hollywoodreporter.com/news/gonring-spahn-associates-expands-reach-by-acquiring-la-based-messaging-firm-1211890 Hollywood-based political consultancy firm Gonring, Spahn & Associates, which counts some of the biggest names in the entertainment industry as clients, has acquired the strategic communications firm Message. As part of the acquisition, the firm has given Message’s founder Steve Caplan the new title of chief strategy officer. Terms of the deal were not disclosed. […]

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The Government Shutdown and ‘Short-Term Memory Loss Theater’

In the aftermath of a comedy of errors where the federal government shut down for (gasp!) an entire weekend, the post-game analysis is in full effect. Much of the right is hyperventilating about a “stunning victory,” while Democrats gather their usual circular firing squad and play the blame game. Many are left wondering, “what does […]

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Fantastic read on how one of the biggest companies in the world changed their mission & Message with huge results. #OnMessage

  Nadella also updated Microsoft’s mission statement—once, in Bill Gates’s words, “A PC on every desk and in every home, running Microsoft software”—with a more modern mantra: “To empower every person and every organization on the planet to achieve more.” Then he began refining the company’s efforts to reflect it. Read full story here.

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“Sex doesn’t sell, activism does.” New drumbeat in #CSR and #branding . #OnMessage?

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Hey #Influencers, with power comes responsibility. This YouTuber is way #OffMessage on North Korea.

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Samsung is #OnMessage, appealing to patriotism + ambition. Well done.

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Narrative matters – Our video project with @MessageLA won a @modrnhealthcr & @adage Impact Award! #MHmktg

Better Health East Bay: Our Approach to Healthcare

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Congrats @REI #OnMessage REI’s ‘#OptOutside’ Campaign Takes Best of Show at the One Show

REI’s ‘#OptOutside’ Campaign Takes Best of Show at the One Show Retailer Encouraged Consumers to Abstain From Black Friday Madness

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#Dodgers fan or not – fantastic marketing and maximizing partnerships by @emirates. #OnMessage

Emirates steals the show with the Los Angeles Dodgers | Baseball | Emirates

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On Message: Brexit and the Head vs. the Heart

While political leaders wring their hands and global financial markets try to “Keep Calm and Carry On,” pundits and policy wonks are busy decoding the Brexit results to get a handle on exactly what happened last week. Yes, there was more than a fair amount of misinformation and overt fear-mongering and xenophobia from “Leave” advocates, […]

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In Alameda County, A Big Data Effort To Prevent Frequent ER Visits

Almost every day, a patient comes into Dr. Arthur Sorrell’s San Francisco emergency room still wearing a wristband from another hospital nearby. “There are folks who have a life of going from emergency department to emergency department, and that’s how their day is spent,” said Sorrell, an emergency physician and administrator at Sutter Health. “It’s […]